News

City Outdoor Media has announced an exciting collaboration between renowned fitness influencer and wellness advocate, Joe Wicks.  This new partnership aims to harness the power of large-scale digital screens to promote positive wellbeing messages and inspire healthier lifestyles to people across the UK.

The year-long partnership will see Joe Wicks, also known as The Body Coach, taking centre stage on prominent digital OOH screens across the nation. From bustling city centres to high-traffic transportation hubs, Wicks will deliver his signature blend of motivational content, inspiring positive change and empowering individuals to embrace healthier lifestyles throughout their daily routines.

Joe Wicks comments, "I'm so excited about this partnership. By harnessing the power of digital out-of-home advertising, we have the opportunity to reach millions of people and encourage them to think about their physical and mental health. I'm hoping that together, these "little lifts" will have a meaningful, positive impact on people's days."

City Outdoor Media, known for its innovative approach to OOH advertising, is equally enthusiastic about the partnership. "We are delighted to join forces with The Body Coach to promote health and wellness through our platform," said Tess Thompson, Managing Director at City Outdoor Media. "By combining Joe's influential voice with our network of screens, we have the ability to inspire positive change and encourage healthier habits across our audiences."

The partnership represents a bold step towards leveraging the power of media and technology to promote positive change in society. Through their collective efforts, they aim to spark a movement towards healthier living and empower individuals to prioritise their wellbeing in an increasingly fast-paced world.