News

SheerLuxe, the UK’s premier luxury lifestyle brand, has announced a new partnership with C-Screens, the UK’s leading TV Out-of-Home (TVOOH) network, to bring SheerLuxe’s engaging, premium content to C-Screens' high-traffic retail locations across the UK. 

The collaboration will see SheerLuxe’s curated editorial and video content showcased on C-Screens' large-format screens, offering an immersive and visually striking experience for shoppers in key retail destinations such as Lakeside and MetroCentre. This project adds to existing premium content partnerships that C-Screens hold with brands such as TikTok and Lounges.TV, which entertain and inspire retail site visitors as well as providing a compelling opportunity for advertisers seeking to connect with a luxury-focused audience in high-footfall retail environments. 

With SheerLuxe's content drawing attention from the fashion-conscious and trend-savvy consumer, it offers brands an ideal platform to showcase their products within an audio-on, brand safe, immersive new environment. This move also reinforces C-Screens’ growing influence as a media platform that not only entertains but also drives purchasing decisions from new, incremental audiences.

“We’re thrilled to be working with SheerLuxe to bring their fresh, dynamic content to our screens,” said Steve Chambers, CCO at C-Screens. “Our goal is to entertain, inspire, and captivate visitors in retail environments, and SheerLuxe’s engaging content perfectly aligns with our mission to enhance the out-of-home media experience for audiences. For advertisers, this partnership offers a unique opportunity to reach a premium, fashion-conscious audience at key moments during their retail journey. The immersive, high-impact content on our screens provides brands with a powerful platform to connect with consumers in ways that drive brand visibility, engagement, and, ultimately, purchase decisions.”

"Partnering with C-Screens in these premium retail environments allows us to bring our curated content to an audience seeking style and inspiration. By expanding our presence into dynamic and high-traffic locations, we’re able to reach new audiences and create a new experience that goes beyond the computer or mobile screen – immersing them in content that enhances their lifestyles." said Mia Luckie, Marketing Director at SheerLuxe.

“Retail environments are constantly evolving, and the partnership with SheerLuxe & C-Screens is a perfect example of how content and commerce can work hand in hand,” said Susan Williamson Head of Marketing at Lakeside Shopping Centre. “The premium content provided across our screens add a new layer of sophistication and excitement for our visitors, while also offering brands an innovative platform to engage with consumers in meaningful ways. Partnerships like these are a win-win for both advertisers and retail landlords, enhancing the overall shopping experience for consumers while also driving commercial value.”

The campaign is already live and will continue across C-Screens' extensive out-of-home network, providing SheerLuxe with ongoing exposure in premium retail environments, alongside the opportunity to connect with a younger, predominantly female audience.