News

Passengers at London Bridge are set to benefit from a new digital screen network that includes live touchscreen information, helping passengers navigate the station and plan their onward travel across the wider rail and tube network. 

Funded by advertising thanks to a partnership between Network Rail and digital media company JCDecaux UK, the expanded digital 6-sheet network at London Bridge provides a new opportunity for brand communication with 27 additional digital screens while also enhancing the passenger journey. 

Seven double-sided digital 6-sheet units with information touchscreens on one side and advertising on the reverse will be installed, reaching audiences in central locations on the upper and lower concourse of London Bridge station. 
Passenger benefits include: 

·Live train and travel updates: Live information about departures and arrivals. 
·Contrast mode: An accessibility feature that adjusts screen settings for visually impaired passengers. 
·Flip mode: A feature that flips the touchscreen content around to make it easily accessible for wheelchair users 
·Multilingual: Information available in 11 languages, enhancing the experience for tourists, visitors and residents, reflecting the importance of London Bridge as a key travel hub, connecting national rail and tube. 

JCDecaux UK will also introduce 16 single-sided and two double-sided digital 6-sheet screens, positioned near entrances, exits and barriers providing brands with a high-impact canvas for messaging across the 85” screens. 

Our new interactive screens are the latest way we are transforming the experience for customers alongside generating important income which is reinvested back into rail.  They offer easy updates on travel and assist with independent use of the station. It’s great to launch these interactive screens at London Bridge and add to our offer.

Gary Bostock

Regional Property Director, Network Rail

With over 48 million passengers travelling through London Bridge annually, this newly expanded Out-of-Home digital screen network will bring relevant and timely content to customers.  For our brand partners, these new Out-of-Home screens offer exciting data-driven capabilities including programmatic, enabling brands to reach audiences in London Bridge station as well as providing powerful synergies for onward travel via the wider rail and tube network in the capital and UK-wide.

Chris Collins

Co-CEO, JCDecaux UK

Further installations are underway including four double-sided digital screens with brand advertising on one side and touchscreen information on the other at London Waterloo. 
The digital expansion is another proofpoint of how the public screen of Out-of-Home gives back to the community by providing valuable services that benefit the travelling public, funded by brand advertising.