News

Elonex, a leader in digital-out-of-home (DOOH) advertising, is excited to announce the launch of SKIDOOH, a unique network of digital advertising screens strategically positioned at ski lift stations across premier ski resorts in the French Alps, including Courchevel, Megeve and Meribel.

Creating new digital out of home advertising opportunites, SKIDOOH offers brands the unparalleled ability to engage with affluent and high-net-worth individuals in a captivating environment where leisure, luxury, and adventure converge.

The SKIDOOH network comprises 61 high-definition digital screens, including three giant displays, all located in high-traffic areas with extended dwell times. During the winter season of 2023/24, these resorts collectively welcomed over 26 million visitors at ski lift stations, highlighting the extensive reach and impact potential for advertisers.

"The French Alps attract a diverse international clientele, with visitors from the UK representing the largest percentage of foreign guests," said Chris Jones, Managing Director at Elonex. "Many travellers opt for luxury accommodation and seek premium amenities, making SKIDOOH an ideal platform for brands targeting a discerning audience."

Key features of the SKIDOOH network include:

• Strategic Placement: Screens are situated at ski lift stations, ensuring high visibility and engagement.
• Premium Audience: Reach a core demographic of high income earning 25-55-year-olds, including young professionals, families, and corporate groups.
• Dynamic Content: Advertisers can utilise 20-second, full-motion slots to deliver impactful and memorable messages.
• Precise Targeting: The network allows for exact audience targeting, maximising the relevance and effectiveness of advertising campaigns.

SKIDOOH further strengthens Elonex's commitment to delivering innovation in the digital out of home advertising arena, and provides brands with a unique platform to connect with high-value consumers in premium settings.

For more information about SKIDOOH, please visit https://elonexoutdoormedia.co.uk/skidooh/