News

London Lites has announce the promotions of Jack Fleming to Sales Director and Mike English to Commercial Director. These appointments reflect the company’s commitment to fostering talent and driving continued growth of the business within the OOH advertising sector.

Mike has spent the last decade excelling in building client relationships and driving revenue growth. In his new role as Commercial Director, Mike will oversee the company’s strategic direction, ensuring London Lites continues to deliver innovative solutions to meet advertisers’ evolving needs. He will also continue to lead on programmatic and international sales and collaborate with the Sales Director to grow revenue and lead efforts on inventory management.

Jack Fleming, now appointed as Sales Director, has consistently demonstrated exceptional leadership in managing operations and strategic partnerships. His proven track record in enhancing efficiency and driving collaboration will see him spearheading the sales strategy, with a focus of growing revenue, and maintaining and developing further strong relationships with specialists, and agencies.

Jack will also work alongside Mike to educate and create new opportunities for the business across key international markets, ensuring long-term value creation for stakeholders.

With a combined 20 years of experience in the industry, Mike English and Jack Fleming have been instrumental to London Lites’ success and will play a key role in driving its next phase of growth.

Commenting on the promotions, Sam Dayeh, Founder, said: “From visionaries to directors, Mike and Jack have redefined excellence and leadership. Cheers to their remarkable journey and the exciting paths they’ll carve ahead at London Lites. They could not be more deserving of the roles and I’m delighted for them both.”

Both Jack and Mike are excited to take on their new responsibilities as London Lites continues to innovate and adapt to the ever-changing media landscape with a relentless focus on delivering outstanding service to their growing client base.