News

JCDecaux UK have introduced a new digital advertising opportunity for brands and advertisers to engage with departing passengers at Scotland’s busiest airport. In JCDecaux UK’s commitment into digitising the estate, the introduction of the Couture Immersion Zone has now launched at Edinburgh Airport. 

The latest addition to Edinburgh Airport is the impressive curved 1.5mm pitch Couture Immersion Zone located after security, before passengers enter World Duty Free. The unmissable full-motion display provides advertisers the perfect opportunity to reach passengers making their way to the departure lounge, main retail area and gates. 

This new opportunity coincides with investment from Edinburgh Airport which will see retail space increased by +30%, introducing new luxury and premium brands to their retail offering2. Edinburgh Airport serves 14.4m passengers per year, flying to 152 destinations worldwide and operates with over 35 airlines3, hosting a combination of business a leisure travellers throughout the year. 

Source: Travel Rader1 The Moodie Davitt Report2, Edinburgh Airport3