In an increasingly competitive premium burger market, Gourmet Burger Kitchen set out to regain the attention of their beloved consumers. To achieve this, GBK created a memorable campaign that conveyed their unwavering belief in the quality of their burgers.

NOW TV, a non-contract Video on Demand service powered by Sky TV, needed to engage with the young family audience over the summer holiday period, in order to drive consideration of their movie content. A digital Out of Home campaign was chosen to do just that.