News

JCDecaux UK joined Dior and our partners at Heathrow and the Dior Ball of Dreams, a pop-up that marks another collaborative effort from the Quaternity partnership between JCDecaux UK, Heathrow airport, Avolta and our brand partners. 

Richard Simkins (Commercial and Partnerships Director at JCDecaux UK) delivered a speech at the pop-up celebrating the collaboration between JCDecaux, Heathrow, Avolta, Edge, Blackjack Promotions, Publicis Groupe UK, Evolve and the team at Dior, which has brought the activation's many aspects together as Heathrow sees a record-high number of passengers travelling through the airport. 

Passengers are greeted by the sight of a dazzling Dior tower and the scents of iconic Dior fragrances such as J'Adore and Sauvage, before being invited with a white-gold mask to find their perfect gift. Gifts are then lavishly wrapped at the Atelier of Dreams with white ribbon trimmed with gold, and can even be personalised.

The activation, which is running across both sides of the festive season, reaches consumers in an excited mood ahead of their travels and further showcases the fantastic opportunities for brands at Heathrow to further create fame and drive purchases.