News

Outsmart, the trade body for the Out of Home (OOH) advertising industry reports spending in 2024 has reached £1bn, an increase of 12% compared to the same period last year.

Revenue for the third quarter was up 4.4% totalling £361 million, with Digital OOH revenue up 7.7%% year-on-year and accounting for 67% of total spend.

The figures, collated by PwC, highlight the strong growth in the overall OOH industry.

Justin Cochrane, Chair of Outsmart comments, “2024 promises to be a great year for Out of Home, with solid investment from brands seeking real world strategies.”

Click HERE to download a detailed breakdown of the OOH revenue figures