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The Gallery Season 4 goes live across OOH
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The Gallery Season 4 goes live across OOH

15th July 2024

A Real Woman, Season 4 of The Gallery, a major public art project, in partnership with key players of the Out of  Home Industry has gone live this week. With works installed on thousands of digital screens and billboards across the four nations, The Gallery is the UK’s biggest public art exhibition and harnesses the power and reach of outdoor advertising sites to ignite national conversations around subjects that matter through art.

Once again we thank our lovely media owners Clear Channel UK, JCDecaux UK, Alight Media, Mass Media Outdoor Limited, KBH, BUILDHOLLYWOOD for their support in donating the space for this initiative.

Curated by Bakul Patki, Season 4 of The Gallery features 11 artworks – two directly commissioned and nine selected from almost 900 open call submissions. The exhibition presents a multiplicity of bold responses to the theme ' A Real Woman', addressing potent and contested ideas, such as gender identity, health disparity, the domestic realm, and feminism. The exhibiting artists are Sin Wai Kin, Joanna Hogg & Nick Turvey (direct commissions), Fanny Beckman, Raven Gough, Rachael House, Aljohora Jeje, Eri Maeda, Cristiana Nogueira, Georgie Wileman, Frances Willoughby , and Dawn Woolley .

The Gallery’s latest partner BUILDHOLLYWOOD joins the Season 4 exhibition. Managing Director of BUILDHOLLYWOOD, Emma Clackson says, “We took part this year as there is a similar ethos between Artichoke and BUILDHOLLYWOOD – our love of the streets and creativity in public spaces. “ The Gallery is a project that resonates with many of the values and themes that we hold dear here at BUILDHOLLYWOOD. Access, inclusivity, platforming different voices as well as inspiring art and creativity on the street. “ The project always poses important questions of our time and this year’s theme of ‘A Real Woman ’ is no exception. I have been bowled over by the nuanced, surprising and important responses from the contributing artists and we are more than delighted to be showcasing the work on BUILDHOLLYWOOD sites across London.”

Clear Channel Chief Marketing Officer, Martin Corke says : “Clear Channel UK are proud to support the fourth exhibition of this powerful public art exhibition alongside our fellow out of home media owners. We are all about raising awareness and sparking constructive conversations in the real world. The compelling work of this season’s roster of established and emerging artists will reach millions of people across the UK and we believe that’s genuinely important.”

Artichoke Development Director, Ma’ayan Plane says, “ The Gallery is ambitious in scale and reach, and our Out of Home partners are the perfect collaborators to help us bring these artworks to life across the UK. “At a time when arts organisations are struggling to keep ticket prices low and arts sponsorship scrutiny is high, this partnership allows The Gallery to keep high quality and engaging art free for audiences to view across the UK. We can't wait to see this Season's artworks on our Out of Home partners' sites nationwide.”

Curator, Bakul Patki comments, “ When approaching the subject ‘A Real Woman’, I felt it crucial that this was not a question to be answered, but rather a statement to be considered. There is no single or simple definition of a woman. I hope the different perspectives presented by our artists will inspire viewers to consider the plurality of womanhood, and thereby encourage understanding and empathy towards those whose lives are shaped differently from their own.”

Launched in 2022 and conceived by leading UK arts producer Artichoke together with public artist and Creative Director, Martin Firrell, The Gallery aims to create a new kind of cultural institution without walls, giving artists a unique platform and opportunity to produce work for the public realm. 

The Gallery’s Season 4 artworks can all be viewed through The Gallery’s website.