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Don't miss the latest episode of the Digital Changemakers Podcast with Emma Strain, Customer Director at Transport for London: Why London is the shop window for Out-of-Home (click to listen).

Emma joins award-winning media analyst, Ian Whittaker, to delve into the world-famous network's marketing strategy, the importance of a customer focused approach and how the network continues to evolve - connecting communities and fuelling London’s economic growth.

Globally famous and locally loved, TfL is one of the most famous transport systems in the world - with one study showing that the TfL logo is more recognisable than Mickey Mouse! This year, TfL celebrates 25 years. Emma talks about the inspiration behind TfL's latest purpose campaigns and discusses why Out-of-Home in London presents a distinct opportunity for brands as well as the recent announcement from JCDecaux and TfL of the expansion of The London Digital Network – a major investment into Out-of-Home with over 600 new data-driven digital screens.

Read about JCDecaux and TfL's latest announcement here: JCDecaux UK to double the number of roadside screens in London