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Launching this September, the new Open Media site named Swansea Central is set to become the first premium, large-format digital Out of Home site available in the city, with this central location boasting an average footfall of around half a million each fortnight.

Their expansion into Wales’ second biggest city after Cardiff marks an exciting new chapter in Open Media's growth. Swansea Central becomes the first Open Connect™ site in Wales, growing the network to 24 screens strategically positioned in 9 key UK cities to reach 57 million individuals across the UK.

With the addition of Swansea, two-thirds of the network will now offer full-motion capability, enabling brands to bring highly captivating and engaging campaigns to life, including 3D creative.

Situated on the bustling pedestrianised thoroughfare of Oxford Street, the site is strategically located at the heart of the city's booming shopping district, near Swansea's Quadrant Shopping Centre, attracting an annual footfall of almost 7 million people.