News

UK roadside media owner, 75Media, has appointed four women to its National Team as it continues to expand.

Joining as National and International Account Directors, the new starters will be responsible for driving growth for clients, creating long-lasting partnerships and providing creative solutions for high-impact outdoor campaigns. 75Media, which has its headquarters in Leeds, recently became number two in the market for large format roadside billboards, and now has almost 1,200 advertising sites across the UK.

The three new National Account Directors are Lucy Bendall, Carla Zonfrillo and Lydia Collins. Lucy brings with her two decades of experience, including running her own network-marketing business. She most recently spent five years at Clear Channel, where she was part of the Bright Sparks talent programme. Carla Zonfrillo has 20 years’ experience across radio and out-of-home, spending the last few years working at Global Media, with both public and private sector clients. Lydia Collins has 16 years’ media sales expertise with 12 years spent in the out-of-home industry, working at Exterion Media (now Global), Clear Channel, Worldcom OOH and Alight Media.

Holly Watson takes on the role of International Account Director, working with clients based outside of the country who want to advertise to a UK market. She brings with her experience working at News UK in traditional and digital ad sales, before joining the world of out-of-home teams at Alight Media, Kinetic & Rapport, and now 75Media.

Holly Watson said: “I absolutely loved the tools and innovation I saw shared across LinkedIn from the 75Media team. Its proprietary system BOB (Billboard Optioning & Booking system) was something I thought was an absolutely brilliant idea (and I wasn't wrong). So, when I saw the opportunity to work with the team in an international role, which has long been my ambition, I knew I couldn’t say no. It's fascinating understanding how international companies work - the market is vast and there is so much opportunity.”

Lucy Bendall said: “At 75Media I saw an opportunity for me to be a part of something special. Such ambition for growth is exciting and to be at the forefront of this was a key reason I wanted to join. But the company’s values and mission also really appealed to me, and the fact I felt like my opinions and ideas will be listened to, enabling me to make a difference and be an integral part of things.”

Chris Ball, Business Director of the National Team, added: “It’s an absolute pleasure to welcome Lucy, Holly, Carla and Lydia to the team. As we continue to forge ahead with our plans for growth, the wealth of experience they all bring with them is ideal. They’re already proving themselves to be valuable assets to the national team, bringing on board brands such as Holy Moly, For Goodness Shakes, Typhoo Tea and Shein.”