News

Wildstone, the leading owner of outdoor media infrastructure, is pleased to announce the appointment of Eric Kip as Managing Director Europe. Eric is set to lead the Group's growth across the European continent and will contribute significantly to its digital infrastructure expansion plans.

Eric joins Wildstone with a wealth of experience and a proven track record in driving both growth and innovation. His extensive background includes senior roles at major advertisers, media agencies and media operators, where he has consistently delivered outstanding results.

In his new role, Eric will be responsible for spearheading Wildstone's strategic initiatives across Europe, focusing on expanding the Group’s footprint and accelerating the digitisation of Wildstone’s assets. His appointment comes at a pivotal time as Wildstone continues to strengthen its position as a leader in the OOH industry.

Eric Kip, Managing Director Europe, Wildstone, said: "I am thrilled to join Wildstone to lead the company in Europe. With the right team and resources, I am confident that we can make a significant positive impact on the digital transformation of OOH media infrastructure. I look forward to working closely with our talented teams across Europe to accelerate our growth and innovation."

Damian Cox, CEO and Founder, Wildstone, said: "We are delighted to welcome Eric to Wildstone. His extensive experience and deep understanding of the industry make him the perfect fit to lead our European ambitions. As we continue to expand our digital footprint, Eric's leadership will be instrumental in driving our success."

As an outdoor media infrastructure owner, Wildstone partners with media operators by managing asset ownership and digitisation, allowing them to focus on media sales. Eric's appointment is part of Wildstone's broader strategy to enhance its digital offerings and expand its presence in key markets. The Group has recently undertaken significant growth initiatives, including the acquisition of new assets in Spain and Germany, as well as the launch of digital infrastructure transformation projects across its existing markets.

About Wildstone

Wildstone is a leading owner of outdoor media infrastructure. The company’s portfolio of over 5,000 out-of-home advertising assets includes digital advertising screens in a variety of formats, classic billboards and super premium digital sites. Wildstone buys and rents property sites for outdoor advertising across the UK, Europe and Australia, helping property owners generate income from their unused land or building facades in high- traffic locations.

Wildstone partners with media operators by offering new OOH locations as well as the expertise and capital investment needed to digitise sites. This collaboration enables media owners to accelerate growth, boost revenue and concentrate on their core business of selling OOH advertising.

Wildstone is shaping the future of outdoor advertising through the digitisation of out-of-home assets. The company provides high-quality roadside media that stand the test of time, using next-generation LED screen technology that is lightweight, slim and high-performing.

For more information, please visit www.wildstone.co.uk