In the week that JCDecaux UK has been shortlisted for Sustainability Excellence in the Media Leader awards, they have a newly updated sustainability brochure 'Vision to 2030' which you can download below.
Sustainability 2030 new brochure (PDF - 4 Mb)
This details JCDecaux's roadmap to 2030 - playing their part in the UK’s most sustainable advertising medium as shown in a report by KPMG for Outsmart.
Towards an optimised environmental footprint
To reduce their carbon footprint and address the risks of climate change, they defined a Group-wide Climate Strategy in 2022. For JCDecaux, this means aligning themselves with the ambitions of the Paris Agreement and achieving Net Zero Carbon by 2050 by committing to a Science-Based Targets (SBTi) trajectory.
They cover 100% of power from renewable sources, use life cycle analysis on products, apply eco-design, refurbish equipment, reduce electricity consumption through energy-efficient technology, reduce light intensity, use switch-off times overnight. They prioritise rainwater to clean bus shelters, electric vehicles, sort waste into multiple streams and achieved 100% zero-to-landfill in 2023.
They are a lead member of Ad Net Zero and have pledged to be net zero carbon by 2050 for Scope 1, Scope 2 and Scope 3 emissions. They will reduce Scope 1 and 2 emissions by 60% and Scope 3 by 46% by 2030. By 2050 we will reduce Scopes 1, 2 and 3 by 90% against our 2019 baseline.
Towards a responsible business environment
As a responsible employer, they respect fundamental social values, promote an exemplary health and safety culture, support employee growth and development, and promote diversity and inclusion. They work with myGwork and have a partnership with the Brixton Finishing School to attract diverse talent. They conduct business ethically; 100% of our suppliers sign our Code of Conduct.
Creating products and services that enhance lives in cities
They champion responsible innovations, using eco-design to improve the environmental performance of our products. In 2023, they celebrated a milestone of 200+ defibrillators in city-centre locations UK-wide. As a medium that ‘gives back’, 50% of their revenues are returned to the community through providing highly valued services UK-wide and supporting good causes - as well as providing advertisers and brands with a highly effective advertising medium.
