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A membership programme designed to help new and accelerating businesses grow by broadening access to outdoor advertising, has been launched by the UK’s fastest growing roadside advertising provider, 75Media.

Ignite – a first-of-its-kind scheme in the outdoor advertising space - will give businesses up to two times amplification of their media budget, alongside a series of dedicated support and creative guidance. In addition to one-to-one support throughout the advertising process, the programme will also offer members exclusive networking opportunities, expert-led brand building workshops and access to year-round events. 

To help brands looking to scale-up access the power of out-of-home advertising, key features of Ignite include flexible payment terms and robust reporting enabling businesses to track impacts, reach and frequency as well as have meaningful insight into audiences’ media consumption patterns.

Lucy Bendall, 75Media National Account Director and Ignite programme lead: “We understand the challenger brand landscape because we are a challenger brand! We have first-hand experience of the unique hurdles that come with being a growing business. We see this as a partnership with member companies, helping them to scale up over a planned period of time. We know that if brands commit to outdoor media for a year, they’ll see the benefits. We typically find that our clients increase their spend year-on-year by 20% - which they wouldn’t do if they weren’t seeing a return on investment.

“We believe we are the first outdoor media owner to run an involved, ongoing membership programme in this way, offering such a broad range of benefits. This isn’t just about the spend, it’s also about the support, insight and collaboration we can offer start-ups via a long-term partnership.”

TV personality and wellness expert Davinia Taylor’s WillPowders brand has just launched its first outdoor advertising campaign with 75Media. Using digital billboards around the North of England, WillPowders is looking to increase brand awareness for its range of wellbeing products aimed at those who are struggling with bad eating habits, hormone imbalances or low energy. Davinia said: “Launching our first out-of-home campaign across the North is a huge moment for WillPowders! We’re really grateful to be working with 75Media and the Ignite programme. I can’t wait to see how many WillPowders fans spot the billboards out in the wild - and how many more people we can turn into converts.”

The match-spending element of the programme will scale in three bands with companies receiving up to two times amplification of their budget. As brands move into the Platinum tier this would equate to a further 100 digital billboards and 9.5 million views, but could be even higher for those with bigger budgets. The additional spend can be used on 75Media’s digital sites in cities including Aberdeen, Edinburgh, Leeds, Manchester,  Birmingham and London. As a total estate, 75Media has 1,300 classic and digital billboards, which have the ability to broadcast to over 53% of the country’s adult population.

Another scale-up brand to sign up to Ignite is Clearspring, a family-run business which specialises in Japanese and organic fine food. Maria Dawson, its managing director, said: "The Ignite programme from 75Media has enabled us to embark on our first out-of-home campaign, something we once thought was beyond our reach. Our account manager, Lucy, has shared invaluable support and a personal touch that has made the entire process seamless, turning what was an unknown world into an exciting new opportunity."

75Media received a seven-figure NPIF II investment from Mercia Ventures in March 2025, as the company focuses on using technology and developing AI-driven tools to make outdoor advertising more effective and accessible to businesses of all sizes. 

For more information on Ignite, go to https://75media.co.uk/ignite/