Out of Home is known for building brands and this is why it is the perfect match for advertisers during sporting events.

Out of Home advertising helped to make the London 2012 Olympic Games the greatest show on earth, with 56% of Games visitors agreeing that OOH advertising is a good way for advertisers to showcase their involvement with noteworthy sporting events and festivals.

During the Olympics, a range of OOH formats were used by big brands including buses, taxis, shopping malls, roadside, rail and Underground. This OOH domination explains why 52% of Games visitors thought that OOH advertising added colour and vibrancy to the Games.