The Customer Journey research illustrates that those exposed to Out of Home ads are far more likely to learn about companies they’ve seen advertised, and look at products they’ve seen advertised, than people who have not.

Alongside TV, OOH dominates effective share of voice and has a powerful influence at every stage of the customer journey: driving, investigation, purchase and recommendation.

The research also highlights that OOH has one of the most responsive and desirable audiences. They are young, mobile, affluent, urban and connected, the audience that advertisers most want to reach.